Key Responsibilities:
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Strategic Leadership of Digital Quotient (DQ):
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Own and scale the DQ framework across assigned international geographies.
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Analyze 100+ KPIs to benchmark brand performance against competitors, providing actionable insights to senior leadership.
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Manage a mature ecosystem: India (Year 6, 170+ brands), Vietnam (Year 5, 21 brands), and Bangladesh (Year 4, 50+ brands).Digital Growth Ownership (Marico India):
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Drive end-to-end digital growth strategies for the India business across core categories, including Beauty / Male Grooming / Foods.
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Align digital initiatives with Marico’s long-term scale-up objectives
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Paid Media Analytics & Performance Consulting:
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Lead the audit and analysis of paid media investments to optimize ROI.
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Consult with brand and media teams to define measurement frameworks and KPIs.
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Identify performance gaps ("what’s working vs. what’s not") and implement course-correction strategies for brand growth.
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Martech Strategy & Implementation:
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Act as the primary bridge between Marketing (Brand, E-commerce, Q-commerce) and Technology teams.
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Own the roadmap for Martech initiatives, ensuring the integration of tools that enhance marketing effectiveness.
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Stakeholder Management:
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Collaborate with cross-functional leads to automate crisis escalation frameworks and social listening capabilities.
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Orchestrate cross-channel data within the Sprinklr ecosystem to drive real-time business decisions.